Using Actionable Data to Amplify Fundraising Success & Boost the Joy of Giving
Actionable use of data can transform your donor engagement.
The key is focusing on more than wealth, to meet those who are most engaged and ready with a personalized donor experience.
But how do you get it all done?
Lee Ernst join us to review the latest innovations in predictive analytics, artificial intelligence, and psychographics that can help your annual, leadership, and major gift teams. We’ll share real examples of how you can use these tools in action to amplify the joy of giving.
Key Takeaways:
- Maximize your fundraising reach and effectiveness by making data accessible and usable.
- Incorporate data as a crucial part of your campaign planning.
- Leverage new technology to personalize the donor experience at scale, tailoring it to donor engagement, preferences, and worldview, empowering both large and small organizations.
Presented by:
Lee Ernst
CEO, JGA
Dawn Lynn Lego
Director Brand Engagement, OneCause (Host)