Trust Us: What Nonprofits Can Learn from Businesses About Building Trust

As an increasing number of consumers look for signs that companies they buy from are acting with integrity and giving back to society, there’s much to be learned from the for-profit world about building trust. You know your nonprofit is changing the world for the better… but how are you showing current and potential supporters they can trust you?

During a time of uncertainty about pretty much everything, building trust is paramount. A lack of trust can make or break an organization, whether it’s a small nonprofit or a large corporation.

Join us as we explore:

• Tactics from the for-profit world that can boost donor trust
• How expectations about trust have changed because of the pandemic and current affairs
• How your nonprofit’s brand and messaging can affect trust
• Earning trust through transparency, accountability, and listening with intent to act

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