Research Revealed: Latest Social Donor Findings from the Giving Experience Study
One-third of social donors reported giving more than they usually do, even amid economic uncertainty.
Social giving — such as events, peer-to-peer, auctions, and giving days — continues to provide incredible opportunities for nonprofits to attract new donors, deepen relationships, and create communities of long-term supporters. But with donor expectations changing rapidly, how can you ensure your organization stands out and motivates action?
Using insights from the latest Giving Experience Study, we’ll explore the factors driving generosity for today’s social donors.
Key Takeaways:
- What over 1,000 social donors said is most important & engaging in the giving experience
- Practical strategies to build trust, effectively share your impact, & streamline the giving experience
- How the expectations of younger, more diverse donors affects their generosity
Presented by:
Sarah Sebastian
Director, Corporate Communications, OneCause
Karrie Wozniak
CMO, OneCause
Dawn Lynn Lego
Director Brand Engagement, OneCause (Host)