The Power of Untold Stories: How Impactful Video Drives Fundraising
It’s no secret, nonprofit storytelling is the key to creating emotional connections to acquire more supporters, volunteers, grants, donations, and media attention.
Video is proven to be a more engaging content tool that makes impact stories come alive. According to Wordstream, viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text.
It’s easy to get caught in a rhythm of telling the same kind of video stories. Patient and client journeys coupled with voiceover and statistics are common. But are they memorable?
In this session, Lauren Ready helps fundraisers find and tell untold stories specifically designed to reach fundraising goals and raise awareness. Lauren explains methods to capture (not recreate) impactful moments on camera. Given her years of experience in TV News, Lauren challenges webinar attendees to be their own investigative journalists and find stories that people aren’t expecting.
Key Takeaways:
- Identify new & untold stories that take supporters “beyond the headline.”
- Learn 5 ways to guarantee you’ll capture a real moment on camera, every time.
- Determine the best strategy for sharing your video during an event.
Qualifies for 1 CFRE credit
Presented By:
Lauren Ready
Owner and Principal Storyteller, Forever Ready Productions
Dawn Lynn Lego
Director of Brand Engagement & Channel Marketing, OneCause (Moderator)