5 Steps to Converting Online Followers into Donors
Nonprofits continue to face growing challenges when it comes to donor acquisition.
With pressures rising, it’s essential to identify new donors through online and digital channels.
Join this session presented by Adora Drake, Senior Nonprofit Marketing Consultant, to pinpoint ideal prospective audiences and discover the 5 key steps to convert online followers into actual donors.
This session will explore opportunities to engage prospective donors online and offline, and methods to establish a solid nurture communications plan.
Key Takeaways:
- Practices to create an effective message that converts online audiences into donors.
- Techniques to leverage your message to spark engagement online and offline.
- Methods to nurture prospective donors and make the ask, at the ideal time.
Qualifies for 1 CFRE credit
Presented By:
Adora Drake
Sr. Marketing Consultant, HighSpirits Marketing
Dawn Lynn Lego
Director of Brand Engagement & Channel Marketing, OneCause (Moderator)