In 2018 OneCause conducted the first Social Donor research study, examining the unique motivators and giving behaviors of those who give through events and peer-to-peer fundraising.
Flash forward to 2021 and through the looking glass of the pandemic. We are unveiling new research that reexamines giving experiences, how social donors have evolved, and what we learned from virtual fundraising. In this session, we’ll dive into insights from a new study of 1,026 Social Donors and their shifting attitudes, motivators, and future intentions.
With these new data insights in hand, we’ll explore:
- What donors expect from the giving experience.
- What motivates them to donate.
- When and how donors will return to in-person events.
- Best practices for improving ease & engagement.
- What influences retention & repeat donations.
Speaker
Jenna Jameson
Corporate Communications Manager, OneCause
Jenna Jameson brings more than a decade of branding, marketing communications, and research experience to her role as Corporate Communications Manager for OneCause, a leader in online and event fundraising.
Jenna has spent the last 5 years leading research initiatives to better understand the needs of nonprofit professionals and donors. She has a passion for making data actionable to help the nonprofit sector improve supporter engagement, fundraising, and operations.
Jenna is also an active thought leader and speaker sharing insights on the latest industry trends.