Nonprofit organizations MUST use video to meet their goals. That’s a fact no one can deny. But, there are barriers to collecting, organizing, and sharing community-generated content (CGC). As a result, most nonprofits put video creation on their long-term to-do list instead of making it a priority! Join Chris and Lori as they look to educate and empower nonprofit professionals to use video to support ALL of their organization’s goals. Their “Collect, Organize, and Share” system is tried and true, and they’re ready to share it with you!
They have seen organizations use the power of video to: enhance fundraising, amplify special events, create a connected internal culture, build program strategy, harness program feedback, execute their mission, and more. Chris and Lori will share real-life case studies, then challenge you to think about how video can enhance your nonprofit goals.
This session is for every mission, every budget, and every department! BONUS CONTENT: Lori will round out the session with 5 tips to driving contributions using video.
Key Takeaways:
- Learn how to easily leverage authentic community-generated content (CGC).
- Think critically about integrating video into every aspect of your fundraising.
- Understand the value of using video storytelling to support fundraising goals.
Speakers
Chris Miano
Founder & CEO, MemoryFox
Chris Miano has made it his mission to elevate the stories of real human beings. He believes that through storytelling with grassroots Community-Generated Content (CGC), the world can become a more inclusive and equitable place for everyone.
Chris was born and raised in Buffalo. He spent eight years in the Army traveling around the world and learning about the power of storytelling as a tool to connect with people across many cultures, generations, and socio-economic backgrounds.
When he returned home from Afghanistan, Chris thought about his grandfather who was a WWII Veteran, and how cathartic it would have been to have him around to share stories with. This inspired Chris to create MemoryFox. The organization started as a way to capture the life story of elderly family members, and eventually grew to support mission-driven organizations.
Lori L. Jacobwith
Founder, Ignited Fundraising
Lori L. Jacobwith is the Founder of Ignited Fundraising. The sweet spot of her work is to help organizations put a face on their impact by sharing inspiring, ethical mission moment stories.
For more than 35 years Lori has had a laser focus on helping nonprofit staff & board members implement fundraising solutions that put ease and joy into raising money.
To date, she’s helped nonprofit organizations raise more than $500 million.
Public speaking & training remain her passion in her quest to fulfill her personal mission of helping as many nonprofit organizations as possible exceed their annual fundraising results.