Gone are the days of distributing brand messages through a series of marketing channels. In today’s world, people are the new channel, empowering all of us to write our own stories and connect in ways that used to be unimaginable. Traditional marketing and communications campaigns were often organized by channel (paid, earned, shared, and owned). But what if you check every box and your strategy still doesn’t work?
This session will introduce a new approach, the Three Dimensions of Digital Strategy. We’ll explore how can we catch and keep supporter attention, how can we understand and anticipate their intention, and how can we inspire others to mention us? We will feature examples of how nonprofits and associations have connected with today’s people to build connections, drive engagement, and generate revenue.
Key Takeaways:
- Learn a people-centered framework for digital strategy and why it’s more relevant than ever.
- Review examples from nonprofits that actively engage their stakeholders using digital and social media.
- Discuss how to measure success and communicate with leadership.
Speaker
Anthony Shop
Chief Strategy Officer / Chairman, Social Driver / National Digital Roundtable
In an era of digital transformation and disruption, Anthony Shop is a refreshing optimist and proven innovator in the field of digital and social media. As a convener, entrepreneur and educator, Anthony champions a digital mindset to create bottom-up strategies that unleash the energy in people.
Anthony is Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Through his off-the-record roundtables and public forums in partnership with premier NGOs, educational institutions, and embassies, Anthony has developed an innovative perspective that transcends industries and borders. His views on digital thinking and trends have been featured by the BBC, CBS, Bloomberg, and Al Hurra, and at conferences across the globe.
In 2011, Anthony co-founded Social Driver, a digital services firm, to help companies and non-profits establish winning strategies with social media, websites, content, and advertising. Anthony has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times and “40 Under 40” by The Washington Business Journal. A former newspaper reporter, Anthony was the first new media professional elected to the prestigious National Press Club’s Board of Governors.