On April 1, 2020 we were three weeks into shut down orders and one day into a fiscal year with a goal to raise $15M from 1,000 third-party events. This session is a case study of how a team of 10 dedicated and passionate fundraisers worked (from home) for 12 months to protect $5M in events revenue and lay the foundation for further revenue recovery in the months and years to come. We’ll share the lessons learned along the way and event innovations across our major categories of fundraisers to inspire your supporters to innovate as well!
Key Takeaways:
- Take action to steward and cultivate their supporters to protect and recover revenue.
- Tools and tactics to help third party fundraisers adapt and adopt virtual fundraising activities
- Take real world examples of event innovation to achieve similar results in their communities.
Speakers
Kelly Dickinson
Manager, Community Partnerships, SickKids Foundation
Kelly is a Manager of Community Partnerships at SickKids Foundation. Over the past 10 years Kelly has been dedicated to working within the not-profit sector, particularly in third party/community event fundraising. Kelly has great deal of experience fundraising in the healthcare environment, having worked for organizations such as Women’s college Hospital Foundation, Princess Margaret Cancer Foundation, and the past 4.5 years at SickKids Foundation.
At SickKids Foundation, Kelly manages a diverse portfolio of Community Fundraisers with a specialty in providing support to Patient Families. As a volunteer third-party event fundraiser, prior to becoming a fundraiser professionally, Kelly brings a unique set of skills and experience to all the families, individuals, and community organizations she has the privilege to work with.
Kelly lives in downtown Toronto with her husband and son.
Katie McHugh Escobar
Director, Community Partnerships, SickKids Foundation
Katie McHugh-Escobar is the Director of Community Partnerships at SickKids which raises funds for priority areas of the hospital. In her role as Director, Katie is responsible for growing a successful community partnership events program by increasing fundraising revenue and building awareness of the Foundation through development of community partnership fundraising programs. Katie oversees a team of eight dedicated fundraising professionals who skillfully manage almost 1000 Community Event relationships each year.
Katie has over 20 years’ experience in the not-for-profit sector with a specialty in Community Event fundraising.