Our knowledge about fundraising is growing in leaps and bounds every day. We have more data and information on what motivates donors, what raises the most money, and what is effective in fundraising than ever before, yet all of that information can become overwhelming and daunting. Especially when we begin to prioritize creating giving programs that are inclusive, diverse, and representative of the communities we serve.
In this session – part workshop, part high-level research review – we’ll look at the current trends in fundraising from a critical, non-biased view and seek to understand what’s working in the newest methodologies, what key trends are coming, and, above all, how to determine what the best, most strategic approach to fundraising is for your shop and your donors. We’ll also look at how all methodologies and tactics can be more inclusive and open, inviting communities to participate in the great work your mission promises.
Key Takeaways:
- Identify key trends in fundraising and understand most recent advances in each approach.
- Discern what methodologies are most effective and which have hidden pitfalls.
- Craft a strategic plan to invest in the most effective methodologies and create inclusive giving.
Speaker
T. Clay Buck
Founder and Principal, TCB Fundraising
Clay is a thirty-year fundraising veteran and is the Founder and Principal of TCB Fundraising, a nonprofit fundraising and communications consultancy focused on building individual giving at all levels. He has served in leadership roles at a variety of nonprofits across the country and has been a senior consultant with major national firms.
He has held the Certified Fund Raising Executive (CFRE) credential since 2010, is an AFP Master Trainer, and completed the Certificate in Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. A frequent trainer, speaker, author, and coach, he has presented thought leadership at major national conferences (AFP Icon, Apra Prospect Development, NTEN Nonprofit Technology Conference, Nonprofit Storytelling Conference) and at association chapters and nonprofit centers.
He teaches strategic planning for the MPA program in the School of Public Policy and fundraising for the Nonprofit Management and Fundraising Certificate programs at the University of Nevada, Las Vegas, for which he was recognized with the Faculty Excellence award. Clay serves on the Boards of Golden Rainbow, Las Vegas and Nevada SPCA; he is the former president of the AFP Las Vegas chapter.
He makes his home in Las Vegas, Nevada where he is owned by two poorly trained but fundamentally good Retrievers.
