If you’re like most organizations, you’re fed up with spending money on marketing that doesn’t work. If you knew what to do differently, you would – but you don’t, so you feel stuck.
Meanwhile, your donations are lagging, and it’s holding back the vital work you do. Here’s the good news: it doesn’t have to be that way.
In this session, Amy Milne, CEO of Beyond Fundraising Inc and a StoryBrand Certified Guide, will share 7 simple marketing principles proven to grow your event participation and help you achieve your fundraising goals. You’ll walk away knowing how to capture your participant and donors’ attention and compel them to engage. Stop worrying about your marketing, and start feeling hopeful about your work again.
Key Takeaways:
- Update your event website with ideas and language that works.
- Create a meaningful participant journey that is clear and will raise more funds.
- Design clear language around your event and organization.
Speaker
Amy Milne
CEO, Beyond Fundraising Inc
Amy Milne is a passionate and award winning event producer, Storybrand Certified Guide, entrepreneur, author and speaker. She is one of Canada’s go-to experts in marketing, event creation and production. No matter the type of event you are dreaming of or planning, if you are looking to level up, Amy is your gal!
Amy is a former in-house event planner for some of Canada’s largest charity organizations where she led teams to create and execute events that raised into the millions for those who need it most. She worked with the inaugural Weekend to End Breast Cancer and Ride to Conquer Cancer, two of Canada’s largest multi-day fundraising events; The Great Camp Adventure and Scrubs in the City benefiting SickKids and reinventing Relay For Life for the Canadian Cancer Society to name a few.
Following her passion for creating life changing events and her entrepreneurial instincts, Amy co-founded Beyond Fundraising Inc. to ensure nonprofit organizations nation-wide had a loud and meaningful event voice. In the last 7 years, their team has worked with over 40 nonprofit organizations, building new events or kicking past events into high gear, including the creation of Canada’s only nonprofit event pro conference, Camp Beyond.
