Email is an important piece of a nonprofit’s multi-channel fundraising and marketing strategy. However, before making an email ask, an organization has to ensure people submit their email address via their website and subscribe. Easier said than done.
In this session, based on research into the websites of the 100 largest nonprofits in the U.S., you’ll learn best practices about where on your website your signup form belongs, what fields the form should include, calls-to-action that encourage signups, the use of pop-up ads, what your welcome email should include, and more.
It’s a chance to learn how to encourage more people to subscribe. Email is a fantastic one-to-one communications tool. Learn how to grow your organization’s email list so that you’ll have more opportunities to convert subscribers into donors.
Key Takeaways:
- Best practices for onboarding new email subscribers via your website.
- Learn why/how gratitude converts subscribers into donors.
- Actionable data to understand how email plays a role in your fundraising and marketing efforts.
Speaker
Ephraim Gopin
Principal, 1832 Communications
Ephraim Gopin spent nearly two decades in the nonprofit trenches. He wore all the hats: CEO, fundraiser, grant writer, event organizer, alumni director and more. He also served as director of communications for a global family foundation. His years in the sector afforded him a unique view of how all the pieces of an organization must work together in order to achieve success.
Ephraim is the founder of 1832 Communications, an agency which helps nonprofits build more relationships so they can raise more money, serve more people and have more impact in their community. Ephraim crafts custom fundraising and marketing strategies so nonprofits can successfully upgrade their online and digital presence, boost their email fundraising and marketing and improve their donor-facing materials.
When fundraising and marketing work together, it’s a beautiful thing. You stabilize your revenue and provide sustainability for programs.
