Behavioral economics uses “nudges” to encourage behaviors. We’ve done this in P2P using branded gifts, lower-friction registration processes, and various devices to encourage specific behaviors. Now, P2P and all of nonprofit is moving to the next grand challenge and opportunity. With philanthropic psychology we move people’s hearts, not just their behaviors. When we carefully manage the relationship, we can change constituents into new, better, happier people. We can help them care more, be braver, be stronger, be more hopeful. And people who feel that way fundraise, donate, and volunteer. The result is more revenue to your bottom line, for years.
Takeaways:
- An understanding of how philanthropic psychology fits in your work
- An understanding of moral identity
- An understanding of how to write copy that affirms peoples’ identities