In an environment where donors can choose virtually any nonprofit to support, it is more important than ever to offer convenient and innovative ways to give. By looking at the behavior of your current donors, you can build a strategy on how to target your supporters through meaningful communications and by offering multiple effective giving options.
In this session, we are going to explore how you can communicate, and more importantly fundraise, to both your current and prospective donors in a way that resonates with them to yield big results. This session features two fundraising experts from The Rotary Foundation’s Donor Engagement team sharing how they use fundraising analytics and philanthropic communications to create and manage multiple giving platforms that collectively make a big fundraising impact.
Key Takeaways:
- Identify multiple channels of communication to engage your supporters.
- Analyze your fundraising communication results to identify important giving trends.
- Use giving trends and communication engagement trends to identify potential giving platforms to create a multi-channel fundraising strategy.
Speakers
Stephanie Adomaitis
Donor Engagement Manager, Rotary International / The Rotary Foundation
With over 12 years of philanthropic communications experience, Stephanie currently serves as the Donor Engagement Manager for The Rotary Foundation. Her team focuses on using donor data to create and implement an international, comprehensive philanthropic communications strategy to continue increasing annual fund donations. In 2020, Stephanie and her team assisted in the creation of building a new peer-to-peer platform in support of The Rotary Foundation called Raise for Rotary. Her team now leverages peer-to-peer as an additional tool to engage with current and prospective donors around the world. Prior to her role at The Rotary Foundation, she served as the Vice President of Development and Marketing for Marcfirst, a non-profit that that supports people of all ages with developmental disabilities. Stephanie is a Certified Fund Raising Executive.
Kirsten Turpel
Donor Engagement Giving Programs Specialist, Rotary International / The Rotary Foundation
Kirsten serves as the Donor Engagement Giving Program Specialist at The Rotary Foundation, where she creates and distributes targeted communications to increase engagement with various donor segments. She is the Lead Fundraising Coach for Raise for Rotary, The Rotary Foundation’s new peer-to-peer fundraising platform. Kirsten started her career at Women’s Global Education Project, a grassroots nonprofit focused on girls’ education and community development in rural Senegal and Kenya. She represented WGEP at the Brookings Institution’s Girls Education Research and Policy Symposium and as a panelist for the USNC-UN Women Chicago Chapter.