Volunteers are essential to the success of many nonprofits. They not only offer their time and expertise, but they can also become reliable and consistent donors. Research has shown that volunteers are 80% more likely to donate and make larger gifts than non-volunteers. Moreover, donors who also volunteer have a significantly higher retention rate than those who don’t.
In this session, Josh will use data to explore the connection between volunteers and financial donors. He’ll then provide you with practical tips on how to turn your volunteers into loyal, engaged donors. You’ll learn how to identify what motivates your volunteers and donors, take actionable steps to apply these insights to your organization, and double down on your storytelling to volunteers.
If you’re one of the many organizations that are hesitant to ask their volunteers to become donors or their donors to become volunteers, this session is for you. Don’t leave money on the table — learn how to maximize the potential of your volunteers and donors.
Key Takeaways:
- Understand the motivating factors of why donors and volunteers engage with an organization.
- Explore current trends with donors and volunteers, allowing you to create benchmarks for your organization.
- Walk away with key actionable next steps to apply the findings with your organization to grow your donor and volunteer base further into Super Supporters.
Speaker
Joshua Meyer
VP of Demand Gen, Bloomerang
Joshua Meyer brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP, Demand Generation for Bloomerang. Currently, as a member of the Bloomerang marketing team, Josh manages all of the organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for creating positive change and helping nonprofits engage new donors and achieve their fundraising goals. He is a #FearlessFundraiser favorite and top-rated Raise speaker alum.
