As Miles Davis once said, “Timing isn’t the main thing, it’s the only thing!”
In 2023, learning from over 250 events, the team at Custom Benefit Auctions noticed that timing was a common concern among clients. They often asked questions such as: How long should the guests have cocktails and socialize? When is the best time to close the silent auction? When should we conduct the live auction? When is the ideal time for fund-a-need? And when should the speaker present? Ben and Matt will address these concerns and provide the steps necessary to ensure a successful event for you and your organization.
It’s natural to feel overworked and understaffed while planning for your organization’s biggest event of the year. Don’t fall into the trap of doing things the same way as last year or sticking to old habits. Ben and Matt will provide you with specific timelines that work for any event and live auction best practices on timing, including when to start the auction, how many items to sell, the order of items, and the hottest live auction items for 2024.
They’ll also share new fund-a-need techniques related to the special appeal, including the “matching money model” used to incorporate three distinctive roles for matching money and how to move sponsors into this leadership position of giving. You’ll walk away with actionable tools to implement immediately.
Key Takeaways:
- Create a strategic and efficient timeline for your next event to increase results.
- Implement a fund-a-need strategy to include the “matching money model.”
- Gain tools and language to overcome negative myths presented by committees and boards.
Speaker
Benjamin Farrell
President, Custom Benefit Auctioneers
Benjamin Farrell is a professional Fundraiser, Author, and Speaker serving clients nationwide. He is Certified Trainer with the John C. Maxwell Team and Coach with Leadership Triangle. Benjamin founded Custom Benefit Auctions: full service fundraising company providing consulting, professional auctioneering, leadership education, and fundraising strategies for non-profit organizations, schools, medical foundations, and others across the country. Known as a leading thought leader in fundraising, Ben has helped raise millions of dollars for charities nationwide and taught hundreds through seminars, webinars, and speaking engagements. Knowing that great success is built on strong leadership, Benjamin shares lessons learned in leadership and fundraising with motivational and inspirational energy.
