Whether or not your fiscal year ends December 31st, there’s no question that it’s still prime giving season. In fact, a staggering 30% of all charitable donations are made in the month of December, with an additional 12% pouring in the final three days of the year.
Organizations are competing for limited philanthropic dollars in a short period of time. But
sustainable fundraising means a year-round dialogue with your donors, not just limited to the last few months of the year. And showing current donors the love, retaining them, and growing their gifts, is one of the best ways you can end the year with a win.
Barbara O’Reilly, CFRE will share her expertise on how to elevate your year-end fundraising efforts, sharing four essential strategies that will empower your organization to focus, prioritize, and ultimately thrive during this critical giving period.
Key Takeaways:
- Insights on building a strategic approach to maximize your year-end fundraising.
- How to cultivate a year-round dialogue with your donors.
- Tips to build a robust donor engagement strategy that extends far beyond year’s end.
Speaker
Barbara O’Reilly
Principal & Founder, Windmill Hill Consulting
Barbara has thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.
Her consulting firm, Windmill Hill Consulting, helps nonprofit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.
She serves as past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. She is a frequent and sought after presenter at national and international conferences. In 2020, she joined the faculty at the University of Maryland’s Do Good Institute teaching nonprofit fundraising.