Fundraising events are crucial for organizations to raise funds and support your cause. But in recent years, events have been challenged by cancellations, uncertainty, and shifting needs. As a result, many organizations have lost their event “mojo” or have not found a new event design that is right for them.
Using elements from their signature course, Mallory will guide you in understanding your funders and prospective funders, and how to build a multi-sensory experience that inspires giving and leaves a lasting impression. The session will also cover the important process of asset mapping, where you will learn how to identify and leverage the assets of your organization and event in outreach efforts.
During the session, you will have the opportunity to practice these skills and learn how to turn your assets into corresponding sponsorship benefits for your events. Mallory will also provide guidance on how to effectively use these assets in outreach emails to secure sponsors and ticket sales. By the end of the session, you will have a clear understanding of how to design or elevate your fundraising events to raise more than ever before, making a greater impact on your cause and finding your fundraising flow.
Key Takeaways:
- Uncover and challenge your limiting beliefs about fundraising events.
- Develop strategies for attracting and engaging the right funders, volunteers, and community members to maximize fundraising and achieve goals.
- Understand your funders and prospective funders, and how to build a multi-sensory experience that inspires giving and leaves a lasting impression.
- Identify and leverage the most effective assets of your events for sponsorship, ticket sales, auctions, paddle pledges, etc.
Speaker
Mallory Erickson
CEO & Creator, Mallory Erickson Coaching LLC
Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising, aimed at supporting nonprofit leaders to fundamentally change the way they lead and fundraise. Through her signature framework, the Power Partners Formula™️, Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals. As of 2022, she had trained over 60,000 fundraisers using elements of her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy. If you want to feel differently about fundraising as well as clear and excited about your next steps, Mallory’s work is for you.