Join us on a five-year journey into the mindset and behaviors of today’s donors. In 2018, OneCause launched a study of social donors to examine the unique motivators and giving trends of those who participate in auction events, peer-to-peer fundraising, occasions/challenges, and giving/awareness days.
2022’s newly released study uncovers how donor expectations continue to evolve as we emerge from the global pandemic. It contains practical strategies any nonprofit can leverage to attract, engage, and retain supporters. As the nonprofit world moves toward recovery, it’s imperative to understand how to unlock generosity and grow your impact with today’s donors.
In this session, you’ll:
- Learn how the social giving experience and donor expectations have evolved since 2018.
- Understand how to provide options for all donors as events shift to in-person (hint: they still want virtual options!).
- Hear about how you can grow trust, ease, and engagement to convert and retain social donors.
Speaker
Sarah Sebastian
Director, Corporate Communications, OneCause
Sarah is a marketer and brand geek with 8 years of experience in the nonprofit tech space in the form of technical writing, customer service, content strategy, brand management, public relations, and communications. After graduating from Florida State University with an English degree, she served as an AmeriCorps tutor and spent 8 years as a teacher and writing instructor. She currently serves as a volunteer on the fundraising and education committee for Florida Access Network. Outside of work and volunteering, Sarah can be found reading, hiking, kayaking, and wandering around in the woods to photograph birds.
