In this session, we’ll discuss insights into how peer-to-peer fundraising continues to evolve and how to best engage and motivate today’s participants. You’ll hear insights from seasoned peer-to-peer fundraising professionals as they share how they are infusing new energy into the in-person and virtual participant experience to increase engagement, improve retention, and grow fundraising year-over-year.
Speakers
Mark Becker
Founding Partner, Cathexis Partners
Mark founded Cathexis Partners in 2008. He oversees Cathexis Partners, ensuring every client receives the attention and quality of service they expect. Mark previously served as director of IT consulting at a fundraising event production company focused on nonprofits. For more than 15 years, Mark has supported hundreds of nonprofit online fundraising efforts.
Jacquelyn (Luedtke) Carroll
Director of Special Events & Donor Experiences , U.S. Ski & Snowboard Foundation
Jacquelyn is the Director of Special Events & Donor Experiences for the U.S. Ski & Snowboard Foundation. Jacquelyn has been a part of the Olympic and Paralympic Movement for seven years. Her passion for Team USA runs deep! As the Director of Special Events & Donor Experiences, her team is responsible for at least eight annual fundraisers and over five hundred donor stewardship activities throughout the year. Playing a very important role in helping the department raise over seventeen million dollars annually for the athletes of U.S. Ski & Snowboard who receive no direct funding from the U.S. Government. She helps oversee a Board of Trustees comprised of ninety-seven high net-worth individuals across the country. A graduate of Iowa State University, Event Management program, her international roads and work, have kept her busy but her career and life always seem to take her back to Iowa State, which she says symbolizes “adventure, opportunity, and pride.”
Otis Fulton2
Vice President, Psychological Strategy, Turnkey
Most of Otis’ career was spent in the education industry, working at the psychometric R&D firm MetaMetrics, Inc., Pearson Education, and others. Since 2013 he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior. He is the co-author of the 2017 book, Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising and is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, “Peeling the Onion,” on the intersection of psychology and philanthropy.
Otis is a much-sought-after copywriter for nonprofit fundraising messages. He has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, The March of Dimes, Susan G. Komen, the USO, and dozens of other organizations. He has degrees in social psychology from Virginia Commonwealth University and the University of Virginia, where he also played on UVA’s first ACC champion basketball team.
Katrina VanHuss
Founder & CEO, Turnkey
Since 1989, Katrina has been developing successful revenue programs and counseling executives for organizations like the American Lung Association, March of Dimes, Leukemia & Lymphoma Society, Special Olympics, and the Alzheimer’s Association. Her client’s successes and her dedication to research and learning about human behavior have made her a sought-after speaker, presenting at national conferences for the likes of Blackbaud, Peer-to-Peer Professional Forum, Nonprofit Pro P2P and her clients’ national meetings. Katrina also regularly shares her wit and business experiences on NonProfit PRO as a blogger on “Peeling the Onion” and is co-author of the 2017 book Dollar Dash – the Behavioral Economics of Peer-to-Peer Fundraising. Katrina’s mantra for life is “Be nice. Do good. Embrace embarrassment.
Nancy Murray
National Events Manager, Canine Companions
Nancy Murray joined Canine Companions® in 2014 as the first National Events Manager and was tasked with growing Canine Companions’ national signature (P2P) event, DogFest. As a volunteer-led, staff-supported events, she developed the strategy, resources and tools to support staff, the planning committee, registrants/fundraisers and the increasing fundraising goals. In addition to DogFest, she is responsible for other major Canine Companions fundraising events including galas, golf tournaments and more. Nancy brings over 25 years of professional experience in marketing and consulting, having worked for IBM, Autodesk, Mattel and others. Nancy earned her B.A. at UC Berkeley and her MBA from the Fuqua School of Business at Duke University.