Did you know that 37% of social donors — those who participated in events, auctions, giving days, or peer-to-peer fundraising — increased their donations this year despite economic pressures? Our latest report dives deep into social giving trends, offering actionable insights to help you build stronger, more lasting connections with your donors.
We surveyed 1,036 social donors to uncover what motivates them and how the landscape of social giving is evolving. This year’s report highlights critical shifts in donor expectations, the rising influence of younger, more diverse donors, and the growing demand for flexible, frictionless giving experiences.
Dive into the data to discover:
- Emerging trends driving event and auction-based, peer-to-peer, & occasion giving
- Top motivators that keep donors engaged & giving
- Gen Z’s biggest priorities as they redefine social giving
- Actionable tips to attract, engage, & retain social donors
