Giving Experience
Research Study 5th Edition

The 2024 Giving Experience Study dives deep into social giving trends, offering actionable insights to help you build stronger, more lasting connections with your donors.

We surveyed 1,036 social donors to uncover what motivates them and how the landscape of social giving is evolving. This year’s report highlights critical shifts in donor expectations, the rising influence of younger, more diverse donors, and the growing demand for flexible, frictionless giving experiences.