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Using Your Donors’ Top Motivators to Drive Retention
Increase Donor Stickiness to Your Cause
After an extended period of social distancing, we wanted to reexamine the giving experience to explore how social giving has evolved and identify lessons learned from virtual fundraising.
The result: The Giving Experience Study
We’ve broken down the findings to help identify how your nonprofit can use donors’ top motivators to drive retention. This infographic covers:
- Top motivators by donor type
- What motivates first time donors
- Actionable steps to drive retention
