Giving Experience Study

5th edition

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Did you know that 37% of social donors said they gave more this year, despite economic pressures? Our latest report dives into social giving trends, offering actionable insights to help you build stronger, more lasting connections with donors.

We surveyed 1,036 social donors to uncover what motivates them to give and how the landscape of social giving is evolving. This year’s report highlights critical shifts in donor expectations, the rising influence of younger, more diverse donors, and the growing demand for flexible, frictionless giving experiences.

Dive into the data to discover:

  • Emerging trends driving event and auction-based, peer-to-peer, giving day, & occasion giving
  • Top motivators that keep donors engaged & giving
  • Gen Z’s biggest priorities as they redefine social giving
  • Actionable tips to attract, engage, & retain social donors from all backgrounds

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Giving Experience Study 5th Edition

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