12 Ways to Raise More with OneCause Online Fundraising
Give your donations a boost with online fundraising! Today’s donors want an easy and quick giving process that allows them to support your cause anywhere, anytime.
Online fundraising makes it simple for your supporters to donate to your cause in just a few clicks, and with modern software, you can turn loyal supporters into active fundraisers.
The best part of online fundraising is that you can tailor it to your exact needs and audience. The OneCause Fundraising Platform offers extensive user-friendly tools to capture your donors’ attention with engaging, creative online campaigns all while making the set-up process a breeze.
Let’s explore how you can maximize donations with your next online fundraiser.
Embeddable Donation Forms
Donor experience plays a huge role in the amount your organization raises. You wouldn’t want potential donors to leave your site because they couldn’t find where to donate.
With OneCause, supporters can contribute to your cause within minutes using a donation form. Collect donations directly from your website or 3rd party sites, wherever your donation form is embedded. The goal is for viewers to easily find and fill out your donation form.
Here are a few things to do to make the most of donation forms.
1. Create custom Impact Levels
Offer your supporters donation choices with pre-set amounts and provide impact statements. Include what a donation amount can do for your organization to encourage supporters to give more than they originally intended.
For example:
- $50 – Support a general scholarship fund for students
- $100 – Assist with the renovation of a museum exhibit
- $500 – Sponsor a single-day school field trip
Impact statements on a donation form are important for several reasons
- Builds trust: The top reason donors reported trusting the nonprofits they support was because they knew exactly how their donation was being used. Impact statements provide clarity about how funds will be allocated, which builds trust and confidence in the organization.
- Inspires action: When donors understand the impact of their gift, they’re more likely to feel motivated to give. Include specific, powerful descriptions of the benefits of their donation to inspire immediate action.
3. Provide easy and secure payment options
The secret to getting donors to follow through with their donations is keeping your online giving process simple. In a recent study, 63% of donors reported preferring to give online with a credit or debit card. Donors don’t want it to be a hassle to support your cause, so appeal to donor preferences with one-touch mobile transactions.
Whether it be a one-time or recurring donation, you should be offering your supporters a secure payment option with a Digital Wallet that includes Apple Pay, Google Pay, Venmo, and PayPal.
With full PCI compliance, OneCause provides a secure giving experience for your donors and your organization’s information.
2. Encourage donors to give more and give often
Give supporters the option to help with your organization’s process fees. Enabling the Cover Costs feature in the OneCause software allows your supporters to give more to help cover associated costs. While donors cannot be required to opt in, presenting them with the option encourages them to consider contributing more.
Additionally, enabling recurring donations can help you raise more for your cause and retain more donors. Just enter up to five suggested recurring donation amounts and select the recurring option you’d like to display to your donors. This could be annually, monthly, or weekly, followed by the donation amount.
OneCause allows you to enable unique features to raise more, so be sure to take advantage of them!
3. Provide easy and secure payment options
The secret to getting donors to follow through with their donations is keeping your online giving process simple. In a recent study, 63% of donors reported preferring to give online with a credit or debit card. Donors don’t want it to be a hassle to support your cause, so appeal to donor preferences with one-touch mobile transactions.
Whether it be a one-time or recurring donation, you should be offering your supporters a secure payment option with a Digital Wallet that includes Apple Pay, Google Pay, Venmo, and PayPal.
With full PCI compliance, OneCause provides a secure giving experience for your donors and your organization’s information.
4. Allow donors to dedicate donations
Sometimes donors contribute to a cause because of personal or family connections. With OneCause, your supporters can indicate if their donation is…
- In memory of a loved one
- A celebration of someone special
- In honor of an important individual
- A tribute to someone important to them
When Dedicated Donations are enabled, supporters can send a notification email to someone regarding their contribution. This allows donors to spread awareness of your campaign and helps deepen your relationship with donors by making donations more personable.
Unlimited Online Giving Sites
Make online giving easy for any type of campaign by embedding donation forms on your site and ensuring your donation page is easy to find.
In addition to customizing your donation form, there are ways to add fun to your giving site.
5. Personalize your organization’s online presence
With OneCause, you can easily create online giving sites with impactful visuals and captive messaging. Let your brand shine!
Customize your site with:
- Custom colors: Put in your brand colors using the HEX codes to be used for your site’s background, banners, thermometer, donation button color, and more.
- Unique logos: Upload different icons or logos to reinforce your organization’s branding.
- High-resolution images: Add photos throughout your site to showcase your mission’s impact and capture supporters’ attention
The most important area to truly showcase your organization will be the story section. OneCause gives you the liberty to include:
- Engaging videos
- High-resolution images
- Authentic testimonial
- Website links
- HTML source code
Personalization is important for your organization to maximize brand awareness, and having flexible software is key to achieving an engaging, eye-catching site.
6. Motivate donors with donation matches
Incorporate some excitement into your fundraising! If you have a large donor offering a donation match, you can set up the match and apply it to your online giving site.
All matches are 1:1, meaning a dollar matched per dollar donated, so let donors know their impact is being doubled! OneCause offers you the option to display a matching donor banner to emphasize the potential impact at the top of your giving site for ultimate visibility.
Boost your donations by marketing your matching gift beyond the OneCause Fundraising Platform. For example:
- Send an email to current donors, volunteers, and other supporters about the opportunity to double their impact.
- Post on social media a link to your donation page with a caption emphasizing the generosity of a matching gift donor.
- Leverage your newsletter to educate your audience about the power of matching gifts and the influence it could have on you.
You can then recognize the donor providing the match in the donor recognition section and fundraising pages. If the donor providing the match wishes to remain anonymous, you can omit their name and simply say “Anonymous Donor has matched your donation.”
7. Choose how to recognize donors
Elevate your supporters’ giving experience by appreciating them with different donor display options.
A donor recognition slide provides you the option to:
- Display donor names
- Show a timestamp of when the gift was made
- Disclose or hide the donation amount
A special way to highlight generous donors is with a Top Fundraisers section. Your highest contributor receives a trophy icon to go along with their display name to add some fun to it. You can also disable donor recognition altogether,- although not recommended. There are many ways to thank your donors for their support, so be sure to add your organization’s personality to it!
Personal Fundraising Pages
Turn your supporters into active fundraisers! OneCause Online Fundraising offers you the option to have your supporters create their own fundraising page to share with their networks and fundraise on behalf of your organization.
8. Share your mission to inspire generosity
Personal fundraising pages are an opportunity to extend your reach to new donors, so you want to tell your organization’s story effectively. Tell the story of your mission, how impactful donations are to your cause, or the purpose of your campaign.
With the power of OneCause AI™, you can effortlessly draft and edit a compelling message to inspire donors to participate and contribute. You can also add an impactful testimonial quote about your organization to display at the bottom of your site to strengthen donor connections.
Take advantage of all the OneCause Online Fundraising features to make the most of your efforts.
9. Leverage your donors’ social networks with unique links
Your fundraisers will receive a unique link to their page to share with family and friends on their social and professional platforms.
They may not be fundraising experts like you! Prepare them for success by providing:
- Media toolkit: Compile high- quality images and compelling captions for supporters to share.
- Fundraising tips: Give them a basic guide to the best fundraising practices.
- Contact information: Make sure they feel supported and know who to reach in case of any questions.
- Campaign details: Ensure supporters know the message behind your online fundraiser to advocate for your cause.
Sharing links to personalized pages for your cause will extend the reach of your events and campaigns. More people will learn about your mission and drive donations for your cause.
10. Gamify Fundraising
Unite your supporters to work toward the same fundraising goal with a thermometer. Set a goal for your site and enable the proceeds thermometer to show your progress to donors.
Personal fundraising pages add a bit of friendly competition among donors with a top fundraisers’ leaderboard. The top 10 fundraisers receive a “leading fundraiser” trophy icon next to their name, but viewers have the option to “show all” to see the top 100 fundraisers.
11. Track supporter progress
The OneCause Fundraising Platform provides reports and real-time analytics to keep your organization up to date on donations.
Donation reports are specific to each fundraising page and will include:
- Donor information
- Donation information
- Payment information
- Useful reference ID
12. Reach out for support or consulting services
The OneCause team is here to help you! As a OneCause customer, in addition to having modern, flexible software, you have a team of experts available to assist you every step of the way.
You can count on a world-class, award-winning support team for help, or you can connect with the consulting team to learn how to better utilize the platform to maximize your success.
Continue to Maximize OneCause Online Fundraising
The OneCause Fundraising Platform equips your organization with flexible tools for a seamless giving experience; be sure to take advantage of them!
More online fundraising resources are just a click away.
- 7 Super Easy Ways to Improve Your Online Fundraising: Try these easy approaches to take your fundraising up a notch
- How Raising a Reader Massachusetts Sparked Generosity with Online Giving: Learn from fellow Fearless Fundraisers on how online giving helped them skyrocket their goal.
- 8 Ideas to Boost Your Reach & Drive More Revenue: Elevate your online fundraising strategy with the best practices and these engaging ideas.
