Inspire Generosity on
Giving Tuesday

Giving Tuesday is often described as a global day of giving or a global generosity movement. It’s an initiative that encourages people and organizations to donate their time and funds to charitable causes every year.

Originating in 2012 and growing in popularity year after year, Giving Tuesday inspires millions of people to give, collaborate, and celebrate generosity.

The annual event takes place on the Tuesday following Thanksgiving. This year, it’s December 3, 2024.

It’s important to engage supporters, share stories, and build an active community around your cause leading up to Giving Tuesday. Be creative with your campaigns. Here are a few examples:

• An awareness campaign to grow your audience and spark motivation.
• A peer-to-peer campaign that utilizes your supporter network to raise funds and expand reach.
• An online giving campaign that showcases a streamlined donation page.
• A matching gifts campaign to help double your donations.

We offer a variety of tools, resources and webinars to help you make a big impact on Giving Tuesday.

Our tools include customizable online donation forms, a Giving Tuesday microsite to expand your reach, personal fundraising pages so your supporters can raise money for your campaign, Text2Give to get supporters donating on their phones, and reporting features to keep you and your team in the know in real time.

Make sure your online giving site captures the attention of supporters and convinces them to donate. Share details about your organization, your mission statement and goals.

Include visually appealing photos or videos on your site and be sure your site is optimized for smartphones. And most importantly, make sure you have persuasive call-to-action buttons, like Donate Now!

Include a progress thermometer to keep site visitors up to date on how much you’ve raised toward your goal. Also incorporate a donor wall acknowledging and thanking supporters who gave during your campaign.

The most successful campaigns don’t happen overnight and often require planning months in advance. Here’s how to start:

• Set your goals: Define a clear goal for your nonprofit.
• Create a strategy: Review what worked last year and create a campaign based on your successes. Research other organizations for inspiration.
• Develop your campaign: Be creative. Consider focusing your content around a theme and use unique visuals, hashtags, and logos.
• Set up your campaign page: Create an online donation page and direct your supporters to it. Include testimonials from your beneficiaries.

Use our Giving Tuesday checklist to get started!

Giving Tuesday may be a one-day event, but it’s a key part of your year-end fundraising strategy! Start your campaign months in advance. By starting early, your supporters will know what their funds are going toward, get them engaged in your mission, and spread the word about your cause.

You want to continue conversations with your donors after Giving Tuesday. Send a thank you email after Giving Tuesday as your next touchpoint and include how their donation helps your cause. Make them aware of any upcoming events or campaigns in the coming year.

Segment donors into future communications and keep them in the know about how they can support your cause. For more tips: Check out our blog: Improving Donor Communications: 7 Tactics to Keep in Mind