Maximize Fundraising: Strategy and Results with Data-Driven Approaches

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Experience the transformative shift in fundraising with a data-centric focus.


Join Melissa Merriam and Dr. Ben Smith to explore technology innovations for sustained giving and enriched supporter engagement throughout the event life cycle.

Please contribute your questions at registration for a tailored presentation.

Key Takeaways:

  • Craft the ideal mix of creativity and technology for event fundraising.
  • Innovate with online auction platforms for dynamic fundraising experiences.
  • Utilize mobile tools to enhance attendee engagement.
  • Apply data analytics for actionable insights into donor behavior.
  • Seamlessly transition from events to campaigns.

Presented by:

Melissa Merriam
Melissa Merriam

National Sales Director, OneCause

Dr. Benjamin Smith
Dr. Benjamin Smith

Principal Data Scientist, OneCause

Dawn Lynn Lego
Dawn Lynn Lego

Director Brand Engagement & Channel Marketing, OneCause (Host)

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